Insights

Growing footprint Hu Chocolate products are already available in over 3,500 retail locations and demand is expanding internationally, signaling opportunities to widen omni-channel partnerships with retailers, distributors, and e-commerce platforms in new regions.

Premium positioning The brand emphasizes high-quality ingredients and paleo-friendly, no 'weird ingredients' products, which appeals to health-conscious and wellness-focused distributors, retailers, and private-label opportunities seeking premium snack offerings.

Celebrity and influencer leverage With a cult following among A-list celebrities and health influencers, there is potential to formalize influencer collaborations, co-branded products, and sponsored content programs to accelerate awareness and retail sell-through.

Tech-enabled sales Utilizing advertising platforms (AdRoll, Amazon, Microsoft), analytics (Hotjar, Clarity), and modern ATS (iCIMS) indicates readiness for scalable, data-driven outreach and channel optimization to expand B2B and D2C channels.

Strong growth readiness Revenue scale between one and ten billion and a clear track record of expanding from catering to mainstream retail suggests opportunity to pursue strategic partnerships, co-branding with health-focused retailers, and international distribution deals to sustain growth.

Similar companies to Hu

Hu Tech Stack

Hu uses 8 technology products and services including AdRoll, Amazon Advertising, Microsoft Advertising, and more. Explore Hu's tech stack below.

Media & News

Hu's Email Address Formats

Hu uses at least 3 email formats:
Hu Email FormatsExamplePercentage
First.Last@hukitchen.comJohn.Doe@hukitchen.com
86%
First@hukitchen.comJohn@hukitchen.com
12%
Last@hukitchen.comDoe@hukitchen.com
2%

Frequently Asked Questions

What is Hu's phone number?

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You can contact Hu's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hu's stock symbol?

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Hu is a publicly traded company; the company's stock symbol is HUM.

What is Hu's official website and social media links?

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Hu's official website is hukitchen.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Hu generate?

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As of October 2026, Hu's annual revenue is estimated to be $1B - $10B.

What is Hu's NAICS code?

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Hu's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Hu have currently?

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As of October 2026, Hu has approximately 1.2K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: 玉. 谢., Head Of Finance: C. R. and Owner: B. S. Explore Hu's employee directory with LeadIQ.

What industry does Hu belong to?

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Hu operates in the Food and Beverage Services industry.

What technology does Hu use?

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Hu's tech stack includes AdRoll, Amazon Advertising, Microsoft Advertising, Hotjar, Microsoft Clarity, iCIMS, Apple Pay and Piwik PRO Core.

What is Hu's email format?

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Hu's email format typically follows the pattern of First.Last@hukitchen.com. Find more Hu email formats with LeadIQ.

When was Hu founded?

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Hu was founded in 2012.
Hu logo

Hu

Food and Beverage ServicesNew York, United States1001-5000 Employees

Hu operates in the food and beverage services sector, building on its New York City origin in Hu Kitchen to offer paleo-friendly snacks. The company emphasizes simple, carefully vetted ingredients and avoids additives it considers unnecessary. Its portfolio features grain-free crackers and award-winning chocolate bars, with Hu Chocolate distributed at more than 3,500 retail locations nationwide and growing international demand.

Its customer base includes health-conscious consumers seeking clean-label snacks as well as celebrities and health and wellness influencers who have helped broaden the brand's reach. Based in New York City, Hu has evolved from catering for a niche following to a broader consumer staple. In 2023, Newsweek named Hu Kitchen the 18th Most Loved Workplace.

Section iconCompany Overview

Phone number
Stock Symbol
HUM
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $1B - $10B

    Hu's revenue is estimated to be in the range of $1B - $10B

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