Expanding Leadership The appointment of a new president, Britt McCormick, in September 2023 indicates strategic leadership growth, presenting an opportunity to engage with decision-makers at a pivotal time of organizational change.

Strong Fundraising Efforts The association has demonstrated a commitment to safety and innovation through a notable $100,000 pledge towards research campaigns with Virginia Tech, suggesting openness to partnerships and sponsorships around safety and educational initiatives.

Large Member Base With an annual revenue range of $10 million to $25 million and over 50 employees, the organization has a substantial market reach within the equestrian community, ideal for targeted product or service offerings in equipment, safety gear, or educational programs.

Active Industry Engagement Participation in multiple events including annual meetings and award ceremonies indicates ongoing community engagement, providing multiple touchpoints for outreach, sponsorship opportunities, and event partnerships.

Focus on Safety Innovation Recent collaborations with Virginia Tech on safety vest research highlight the organization’s emphasis on safety advancements, presenting opportunities to introduce cutting-edge safety products and wearable technology to enhance rider and horse welfare.