TW Steel Employee Directory
Retail Luxury Goods and JewelryNorth Holland, Netherlands11-50 Employees
TW Steel is a Dutch watch brand in the retail luxury goods and jewelry sector, headquartered in Amsterdam, North Holland. Founded in 2005, the company set out to redefine wristwear with bold, steel-driven designs that pair form and function to a Swiss-quality standard. Its products target customers who want a distinctive, statement timepiece that projects strength and presence on the wrist. The collection emphasizes a signature steel construction and expressive aesthetics that differentiate the brand in the market. Creative direction comes from Ton Cobelens, with his son Jordy Cobelens driving the brand’s global reach and strategic growth. TW Steel has pursued partnerships and collaborations to broaden its reach, including a notable agreement with Simeon Panda announced in 2020.
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