Strategic positioning MarketCast combines Turnkey Intelligence's sports research and analytics with MarketCast’s broader capabilities, presenting a unified offering to sports leagues, teams, and brands. This creates cross-sell opportunities from sports-focused analytics to advertising effectiveness and live events experiences.

Expanded capabilities Newly expanded quantitative, qualitative, and data science skills enable selling services beyond traditional market research, including strategy development, ad-creative optimization, brand tracking, social media analysis, and product development and positioning.

Tech-enabled Existing tech stack (Facebook/LinkedIn ads, Redshift, Shopify, Okta, DocuSign, Fortinet, Elasticsearch) supports scalable data-driven offerings and secure workflows, which can be leveraged to upsell advanced analytics, dashboards, and managed services.

Leadership momentum Recent high-profile executive appointments across global head of customer success, VP roles, and product marketing signal a growth-focused go-to-market strategy that potential clients can align with for enterprise-scale engagements.

Market readiness Launch of Total Effect and emphasis on AI-powered advertising effectiveness position MarketCast to address marketers’ demand for measurable ROI across campaigns, enabling opportunities with brands seeking unified intelligence for creative and media optimization.