Insights

Discounted end Leverage BargainMax’s active discounting events such as clearance and Black Friday sales to propose timely cross-sell bundles and value-focused promotions with complementary items to increase average order value.

TikTok live Capitalize on their early adoption of TikTok live shopping by offering innovative toy launches, influencer partnerships, and social commerce tools to amplify reach and drive conversions on short-video platforms.

Exclusive partner Position value-added financing and checkout integrations around their exclusive partnership with Clearpay to promote buy now, pay later options and premium payment experiences for higher-ticket or seasonal toy purchases.

Multi-channel Target cross-channel opportunities across bargainmax.co.uk, eBay and Amazon UK/FR/DE with standardized promotions, localized assortments, and synchronized stock to boost reach and simplify purchaser journeys.

Family focus Highlight value-driven bundles and education/creative play kits aligned with family budgeting and school holiday cycles to capture demand for branded toys, games, and seasonal calendars.

True Toys Tech Stack

True Toys uses 5 technology products and services including Microsoft 365, Klaviyo, Office 365, and more. Explore True Toys's tech stack below.

  • Microsoft 365
    Email
  • Klaviyo
    Marketing Automation
  • Office 365
    Office Suites
  • Google Search Console
    Web Analytics
  • GoDaddy
    Web Hosting

Media & News

True Toys's Email Address Formats

True Toys uses at least 2 format(s):
True Toys Email FormatsExamplePercentage
First@bargainmax.co.ukJohn@bargainmax.co.uk
100%

Frequently Asked Questions

What is True Toys's official website and social media links?

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True Toys's official website is truetoys.co.uk and has social profiles on LinkedInCrunchbase.

How much revenue does True Toys generate?

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As of August 2026, True Toys's annual revenue is estimated to be $1M - $10M.

What is True Toys's NAICS code?

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True Toys's NAICS code is 44-45 - Retail Trade.

How many employees does True Toys have currently?

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As of August 2026, True Toys has approximately 23 employees across 1 continents, including Europe. Key team members include Head Of Ecommerce: A. H.Head Of Customer Service: L. W.Executive Chairman: M. W.. Explore True Toys's employee directory with LeadIQ.

What industry does True Toys belong to?

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True Toys operates in the Retail industry.

What technology does True Toys use?

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True Toys's tech stack includes Microsoft 365KlaviyoOffice 365Google Search ConsoleGoDaddy.

What is True Toys's email format?

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True Toys's email format typically follows the pattern of First@bargainmax.co.uk. Find more True Toys email formats with LeadIQ.

When was True Toys founded?

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True Toys was founded in 2011.
True Toys logo

True Toys

RetailEngland, United Kingdom11-50 Employees

BargainMax.co.uk operates as an online retailer of branded toys and games, serving customers across the UK and Europe. The business is based in Swinton, Greater Manchester, England, and runs its own site while also selling through marketplaces such as eBay and Amazon in the UK, France, and Germany. Having operated for more than ten years, the company maintains a small-to-mid-sized workforce and emphasizes competitive pricing alongside reliable customer service.

Positioned in the consumer toy sector, BargainMax aims to make major toy brands accessible to families by offering a broad range of products at affordable prices. Its target customers are families seeking value and convenient online access to popular brands. A notable development in its recent history is the 2023 launch of a TikTok live shopping experience, making it among the early UK toy retailers to adopt social commerce, and its role as an exclusive toy partner with Clearpay.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    True Toys's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    True Toys's revenue is estimated to be in the range of $1M - $10M

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