True Fit Email Format

Software DevelopmentMassachusetts, United States51-200 Employees

True Fit provides a Fit Intelligence Layer for apparel and footwear commerce, helping retailers address shopper uncertainty around fit and move toward confident purchases. Built from nearly 20 years of real-world purchase and return data, its decision-grade insights avoid guesses, static size charts, or generic AI inference. Its data backbone covers more than $616B in transactions, 60M unique active products, and 91K apparel and footwear brands, refining understanding from what shoppers bought, kept, and returned.

True Fit can be activated through an out-of-the-box Fit Agent or integrated as a Fit Intelligence Layer via MCP, bringing fit expertise into product detail pages, shopping agents, search, returns, and other commerce experiences. Based in Boston, Massachusetts, the company is a mid-sized software developer, and in June 2024 it launched Fit Hub, a generative AI solution to synthesize size and fit information for retailers.

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