Insights

Strong Industry Position True Fit has established itself as a leading AI platform in the apparel and footwear industry, with a comprehensive dataset and a broad product category coverage. This positions the company well to attract retailers seeking advanced sizing solutions, creating opportunities to expand its client base across diverse fashion segments.

Recent Technological Innovations The launch of Fit Hub and its generative AI capabilities demonstrates True Fit’s commitment to innovation and solving specific retailer challenges. This offers a compelling value proposition for brands looking to enhance their online fit capabilities, opening doors for new partnerships and upsell opportunities with retailers eager to implement cutting-edge solutions.

Expanding Retail Partnerships The company’s recent collaborations with notable brands like Princess Polly and Lucy & Yak highlight its growing market presence. These strategic partnerships can serve as a springboard for sales professionals to target similar fashion retailers seeking to improve customer experience and reduce return rates.

Significant Market Presence With a revenue range of $25M to $50M and ongoing funding, True Fit shows strong financial health and growth potential. This stability can facilitate more extensive enterprise-level sales efforts and offer confidence to potential clients about the company’s long-term viability.

Market Opportunity in Size Personalization True Fit’s focus on decoding fit and size personalization aligns with a major trend in ecommerce towards improved customer-centric experiences. This creates sales opportunities with online retailers and brands looking to differentiate through technology that enhances customer satisfaction and reduces product return costs.

Similar companies to True Fit

True Fit Tech Stack

True Fit uses 8 technology products and services including AWS Lambda, Amazon Web Services, GitHub, and more. Explore True Fit's tech stack below.

  • AWS Lambda
    Big Data Processing
  • Amazon Web Services
    Cloud Hosting
  • GitHub
    Communication And Collaboration
  • Ansible
    Configuration Management
  • Proto.io
    Dev Tools
  • TweenMax
    Javascript Frameworks
  • JavaScript
    Programming Languages
  • Google Search Console
    Web Analytics

Media & News

True Fit's Email Address Formats

True Fit uses at least 1 format(s):
True Fit Email FormatsExamplePercentage
FLast@truefit.comJDoe@truefit.com
96%
Last@truefit.comDoe@truefit.com
3%
LastFirst@truefit.comDoeJohn@truefit.com
1%

Frequently Asked Questions

Where is True Fit's headquarters located?

Minus sign iconPlus sign icon
True Fit's main headquarters is located at 60 State Street 12th Floor Boston, Massachusetts 02109 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is True Fit's phone number?

Minus sign iconPlus sign icon
You can contact True Fit's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is True Fit's official website and social media links?

Minus sign iconPlus sign icon
True Fit's official website is truefit.com and has social profiles on LinkedInCrunchbase.

What is True Fit's NAICS code?

Minus sign iconPlus sign icon
True Fit's NAICS code is 5112 - Software Publishers.

How many employees does True Fit have currently?

Minus sign iconPlus sign icon
As of June 2026, True Fit has approximately 122 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Cfo: C. K.Chief People Officer: M. H.Chief Retail Officer: T. B.. Explore True Fit's employee directory with LeadIQ.

What industry does True Fit belong to?

Minus sign iconPlus sign icon
True Fit operates in the Software Development industry.

What technology does True Fit use?

Minus sign iconPlus sign icon
True Fit's tech stack includes AWS LambdaAmazon Web ServicesGitHubAnsibleProto.ioTweenMaxJavaScriptGoogle Search Console.

What is True Fit's email format?

Minus sign iconPlus sign icon
True Fit's email format typically follows the pattern of FLast@truefit.com. Find more True Fit email formats with LeadIQ.

How much funding has True Fit raised to date?

Minus sign iconPlus sign icon
As of June 2026, True Fit has raised $15M in funding. The last funding round occurred on Dec 08, 2021 for $15M.

When was True Fit founded?

Minus sign iconPlus sign icon
True Fit was founded in 2009.

True Fit

Software DevelopmentMassachusetts, United States51-200 Employees

True Fit provides a Fit Intelligence Layer for apparel and footwear commerce, helping retailers address shopper uncertainty around fit and move toward confident purchases. Built from nearly 20 years of real-world purchase and return data, its decision-grade insights avoid guesses, static size charts, or generic AI inference. Its data backbone covers more than $616B in transactions, 60M unique active products, and 91K apparel and footwear brands, refining understanding from what shoppers bought, kept, and returned.

True Fit can be activated through an out-of-the-box Fit Agent or integrated as a Fit Intelligence Layer via MCP, bringing fit expertise into product detail pages, shopping agents, search, returns, and other commerce experiences. Based in Boston, Massachusetts, the company is a mid-sized software developer, and in June 2024 it launched Fit Hub, a generative AI solution to synthesize size and fit information for retailers.

Section iconCompany Overview

Headquarters
60 State Street 12th Floor Boston, Massachusetts 02109 United States
Phone number
NAICS Code
5112 - Software Publishers
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $15M

    True Fit has raised a total of $15M of funding over 9 rounds. Their latest funding round was raised on Dec 08, 2021 in the amount of $15M.

  • $25M$50M

    True Fit's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $15M

    True Fit has raised a total of $15M of funding over 9 rounds. Their latest funding round was raised on Dec 08, 2021 in the amount of $15M.

  • $25M$50M

    True Fit's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.