Insights

Plant-based niche Leverage TRUBAR’s strong plant-based, gluten-free and dairy-free positioning to target retailers and distributors seeking clean-label, allergen-friendly snack options for health-conscious consumers and fitness-focused audiences.

Rapid growth signals Capitalize on recent funding and acquisition activity, plus new product launches and collaborations, to position as a high-potential partner for co-branded SKUs, private label opportunities, and distribution deals in growing snack and wellness channels.

Expansion momentum Explore international and domestic expansion partnerships, such as fitness brand collaborations (Orangetheory Japan) and media/entertainment tied releases, to access new retail formats, gyms, universities, and theme-based retail events.

Diverse revenue channels Target multi-channel buyers by proposing direct-to-consumer, e-commerce (Shopify, Klaviyo, Google Ads), and marketplace (Amazon Pay) integrations, while offering co-packed, private-label, and seasonal line extensions.

Brand partnerships Position TRUBAR for strategic collaborations with entertainment, fitness, and kids segments (Wicked LTO, Universal Brand Development, Trubar Kids) to unlock licensed snacks, limited editions, and school-safe programs in retailers and campus channels.

Similar companies to TRUBAR INC

TRUBAR INC Tech Stack

TRUBAR INC uses 8 technology products and services including Google Ads, Power BI, Cookiebot, and more. Explore TRUBAR INC's tech stack below.

Media & News

TRUBAR INC's Email Address Formats

TRUBAR INC uses at least 2 email formats:
TRUBAR INC Email FormatsExamplePercentage
Last@truwomen.comDoe@truwomen.com
75%
First@truwomen.comJohn@truwomen.com
25%

Frequently Asked Questions

What is TRUBAR INC's official website and social media links?

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TRUBAR INC's official website is trubar.com and has social profiles on LinkedIn.

How much revenue does TRUBAR INC generate?

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As of October 2026, TRUBAR INC's annual revenue is estimated to be $10M - $25M.

What is TRUBAR INC's NAICS code?

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TRUBAR INC's NAICS code is 31-33 - Manufacturing.

How many employees does TRUBAR INC have currently?

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As of October 2026, TRUBAR INC has approximately 34 employees across 4 continents, including North America, Asia and Europe. Key team members include Chairperson Of The Board- Trubrands: E. Ö., Senior Director-Convenience Channel: M. R. and Director Natural Grocery: M. C. P. Explore TRUBAR INC's employee directory with LeadIQ.

What industry does TRUBAR INC belong to?

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TRUBAR INC operates in the Manufacturing industry.

What technology does TRUBAR INC use?

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TRUBAR INC's tech stack includes Google Ads, Power BI, Cookiebot, NetSuite, Shopify, Klaviyo, Amazon Pay and Apple Pay.

What is TRUBAR INC's email format?

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TRUBAR INC's email format typically follows the pattern of Last@truwomen.com. Find more TRUBAR INC email formats with LeadIQ.

When was TRUBAR INC founded?

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TRUBAR INC was founded in 2016.
TRUBAR INC logo

TRUBAR INC

ManufacturingFlorida, United States11-50 Employees

TRUBAR INC manufactures plant-based protein bars under the TRU Brands line, focusing on products that blend indulgent flavor with healthful ingredients. These bars are positioned as first-of-its-kind in balancing dessert-inspired taste with plant-based nutrition. The lineup is described as clean-label and 100% plant-based, with options that are gluten-free, dairy-free, soy-free, and seed oil-free.

Based in Miami, Florida, the company operates in the manufacturing sector of the plant-based snack industry and serves health-conscious consumers as well as fitness-focused partners. A recent development includes a partnership with Orangetheory Japan to offer an exclusive TRU Bars product aligned with summer fitness goals.

Section iconCompany Overview

Website
trubar.com
NAICS Code
31-33 - Manufacturing
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    TRUBAR INC's revenue is estimated to be in the range of $10M - $25M

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