Insights

Expansion Opportunity SKIMS is accelerating its EMEA expansion, opening a flagship UK store on Regent Street and appointing a senior director of retail EMEA. This signals strong cross-border demand and presents sales opportunities through wholesale partnerships, local distribution deals, and timely pop-up or permanent-store collaborations in the UK and Europe.

Omnichannel Readiness With a tech stack spanning Shopify POS, PWA, Vue.js, iOS apps, and analytics, SKIMS is positioned for integrated, multichannel selling. There is an opportunity to partner on enterprise retail tech services—POS optimization, omnichannel fulfillment, and data-driven marketing to support rapid growth and consistent customer experiences.

Fitness Collaboration The Studio Stretch launch and performance-focused approach suggest SKIMS is targeting active consumers beyond traditional intimates. Potential sales avenues include partnerships with fitness studios, gyms, influencer programs, and athletic retailers to extend distribution of Studio Stretch and related shapewear in performance contexts.

Talent Growth Recent leadership hires, including a chief people officer, indicate SKIMS is scaling its talent and people operations. This creates opportunities to offer HR tech, onboarding, training, DEI initiatives, and payroll/benefits solutions to support talent management at a growing, global brand.

Brand Protection SKIMS faced a trademark dispute over 'Fits Everybody', underscoring the importance of brand protection and clear IP strategy. There is room to assist with trademark clearance, IP protection services, and strategic marketing guidance to safeguard the brand as it expands globally.

SKIMS Tech Stack

SKIMS uses 8 technology products and services including Contentstack, dotCMS, Vue.js, and more. Explore SKIMS's tech stack below.

  • Contentstack
    Content Management System
  • dotCMS
    Content Management System
  • Vue.js
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Shopify POS
    Points Of Sale
  • iOS
    Programming Languages
  • Google Analytics
    Web Analytics
  • Google App Engine
    Web Servers

Media & News

SKIMS's Email Address Formats

SKIMS uses at least 1 format(s):
SKIMS Email FormatsExamplePercentage
First.Last@skims.comJohn.Doe@skims.com
72%
FL@skims.comJD@skims.com
13%
FLast@skims.comJDoe@skims.com
9%
First@skims.comJohn@skims.com
6%

Frequently Asked Questions

Where is SKIMS's headquarters located?

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SKIMS's main headquarters is located at Culver City, California 90232 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is SKIMS's official website and social media links?

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SKIMS's official website is skims.com and has social profiles on LinkedInCrunchbase.

What is SKIMS's NAICS code?

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SKIMS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SKIMS have currently?

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As of May 2026, SKIMS has approximately 1.5K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: M. Y.Ceo: A. S.Chief Executive Officer: B. B.. Explore SKIMS's employee directory with LeadIQ.

What industry does SKIMS belong to?

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SKIMS operates in the Retail Apparel and Fashion industry.

What technology does SKIMS use?

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SKIMS's tech stack includes ContentstackdotCMSVue.jsPWAShopify POSiOSGoogle AnalyticsGoogle App Engine.

What is SKIMS's email format?

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SKIMS's email format typically follows the pattern of First.Last@skims.com. Find more SKIMS email formats with LeadIQ.

SKIMS

Retail Apparel and FashionCalifornia, United States1001-5000 Employees

SKIMS is a retail apparel and fashion brand based in Culver City, California, focused on underwear, loungewear, and shapewear. The company emphasizes practical solutions for a wide range of body types, seeking to improve fit and comfort through design. Its shapewear is engineered to support curves, while its underwear is designed to stretch to twice its size, reflecting an emphasis on adaptability. The overall aim is to advance product design within its category through ongoing innovation.

Its products are targeted at consumers seeking functional, inclusive undergarments and loungewear that accommodate different body shapes. In 2026, the company expanded its European presence with a standalone UK store on London's Regent Street and appointed Judy Genovese as senior director of retail EMEA to lead the regional rollout.

Section iconCompany Overview

Headquarters
Culver City, California 90232 United States
Website
skims.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    SKIMS's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    SKIMS's revenue is estimated to be in the range of $250M$500M

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