Insights

Referral Engine Your growth relies on client referrals rather than advertising. Formalizing a scalable referral and partner program can accelerate client acquisition while staying true to your client-first philosophy; we can design onboarding, incentives, and tracking to measure ROI.

Data Insight There is an opportunity to monetize data and demonstrate impact through donor analytics, segmentation, and campaign dashboards, enabling upsell of data-driven fundraising services to existing clients and new prospects.

Security & Compliance As a fundraising-focused firm handling donor data, strengthening data governance and security (privacy controls, SOC 2 readiness) can differentiate you and support larger, enterprise client engagements.

Expansion Readiness With a national footprint from Miami to Maui and a lean team, there is potential to scale through regional market entry plans, localized campaigns, and partner networks to extend reach without proportional headcount.

Tech Modernization Your current stack signals opportunity to modernize donor CRM and marketing automation integration, improving donor engagement, campaign orchestration, and efficiency as you grow.

tru Tech Stack

tru uses 8 technology products and services including Google Hosted Libraries, MySQL, Google Fonts API, and more. Explore tru's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Elementor
    Page Builders
  • Apache HTTP Server
    Web Servers

Media & News

tru's Email Address Formats

tru uses at least 1 format(s):
tru Email FormatsExamplePercentage
First@itstru.comJohn@itstru.com
100%

Frequently Asked Questions

Where is tru's headquarters located?

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tru's main headquarters is located at United States. The company has employees across 2 continents, including North AmericaEurope.

What is tru's stock symbol?

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tru is a publicly traded company; the company's stock symbol is TRU.

What is tru's official website and social media links?

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tru's official website is itstru.com and has social profiles on LinkedIn.

What is tru's SIC code NAICS code?

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tru's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 561499 - All Other Business Support Services.

How many employees does tru have currently?

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As of December 2025, tru has approximately 21 employees across 2 continents, including North AmericaEurope. Key team members include Human Resources Specialist: J. H.: A. M.. Explore tru's employee directory with LeadIQ.

What industry does tru belong to?

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tru operates in the Fundraising industry.

What technology does tru use?

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tru's tech stack includes Google Hosted LibrariesMySQLGoogle Fonts APIFont AwesomejQuery UIMoment.jsElementorApache HTTP Server.

What is tru's email format?

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tru's email format typically follows the pattern of First@itstru.com. Find more tru email formats with LeadIQ.

tru

FundraisingUnited States11-50 Employees

tru is a United States–based fundraising firm founded in 2002. It serves clients across the United States, with a footprint that spans from Miami, Florida to Maui, Hawaii. The company operates with a client-first approach, prioritizing what is best for clients even if that yields lower short-term earnings, a stance it says supports longer-lasting relationships and client referrals. Growth to date has occurred without acquisitions or paid advertising, reflecting a lean, non-marketing expansion path.

With a small to mid-sized team, tru positions itself within the fundraising industry by relying on exceeding client expectations to drive growth through referrals. The overview notes no need for acquisitions or advertising to achieve geographic reach, indicating a preference for organic, relationship-driven expansion.

Section iconCompany Overview

Headquarters
United States
Website
itstru.com
SIC Code
7389 - Business Services, Not Elsewhere Classified
Stock Symbol
TRU
NAICS Code
561499 - All Other Business Support Services
Employees
11-50

Section iconFunding & Financials

  • $100M$250M

    tru's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    tru's revenue is estimated to be in the range of $100M$250M

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