Global reach Troy operates in over 100 countries with a broad network of worldwide sales offices, distributors, warehouses, and logistics facilities, presenting ample cross-sell opportunities to existing customers and potential expansion into new markets.

Sustainable performance With over 400 preservatives, performance additives, and metal carboxylates aimed at high performance, cost-effectiveness, and sustainability, target customers seeking durable, compliant solutions across industries present a compelling value proposition.

Lifecycle expansions Historical product launches such as advanced rheology modifiers and protective agents indicate ongoing R&D and portfolio expansion; identify customers needing upgrade paths or replacements to newer Troy formulations.

Strategic partnerships The merger history with Arxada and ongoing global presence suggests readiness to engage customers seeking integrated microbial control and performance additive solutions through a single supplier.

Data-driven selling Adopt Troy’s tech stack and analytics capabilities (Power BI, QlikView, SQL integration) to deliver performance data, cost-benefit analyses, and sustainability metrics to prospects, strengthening proposal credibility.