TrendWatching Employee Directory
Market ResearchNorth Holland, Netherlands51-200 Employees
TrendWatching is a market research firm focused on consumer trends and turning them into actionable opportunities for businesses and professionals. Founded in 2002, the company operates from Amsterdam and maintains teams in New York, Berlin, Singapore, London, and Barcelona to monitor developments worldwide. Its approach blends a formal methodology with a global network of spotters spanning more than 65 countries to identify trends, insights, and opportunities. It serves a global professional audience seeking foresight into evolving consumer behavior and guidance on translating shifts into strategic decisions. Based in Amsterdam, North Holland, the firm has an international footprint that reflects its mid-sized, cross-border scope within the market research industry. A notable development in its recent history is the 2022 launch of Amplify, a Trend Intelligence Platform designed to support widespread access to trend insights.
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