Insights

Growing Client Base Trace has established partnerships with diverse businesses across industries, including technology, creative agencies, and manufacturing, demonstrating its ability to serve a wide range of company sizes and sectors, which indicates a substantial market opportunity for expanding its client portfolio.

Funding & Revenue Potential With recent funding of 1.5 million dollars and revenue estimates between 1 million and 10 million dollars, Trace has a solid financial foundation that can support outreach to mid-sized companies seeking scalable sustainability solutions.

Sustainability Focus Trace's core mission to help businesses reach net zero aligns with increasing corporate sustainability commitments, creating opportunities to target environmentally-conscious organizations looking to enhance their emission management and reporting capabilities.

Digital Engagement Utilizing a modern tech stack including HubSpot Analytics, Google Analytics, and cloud services, Trace emphasizes digital channels for customer interaction and reporting, suggesting an opportunity for targeted marketing and lead generation through data-driven strategies.

Market Alignment Trace operates in the rapidly growing climate tech sector with competitors of various sizes, offering a niche where tailored sales approaches can position Trace as a preferred solution for small and medium-sized businesses aiming to improve sustainability practices.

trace Tech Stack

trace uses 8 technology products and services including Facebook Pixel, cdnjs, Amazon CloudFront, and more. Explore trace's tech stack below.

  • Facebook Pixel
    Analytics
  • cdnjs
    Content Delivery Network
  • Amazon CloudFront
    Content Delivery Network
  • Cookiebot
    Cookie Compliance
  • React
    Javascript Frameworks
  • React Router
    Javascript Frameworks
  • ZoomInfo
    Lead Generation
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

trace's Email Address Formats

trace uses at least 1 format(s):
trace Email FormatsExamplePercentage
First@our-trace.comJohn@our-trace.com
95%
Middle@our-trace.comMichael@our-trace.com
5%

Frequently Asked Questions

Where is trace's headquarters located?

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trace's main headquarters is located at 11 York Street Level Sydney, New South Wales 2000 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is trace's stock symbol?

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trace is a publicly traded company; the company's stock symbol is DT.

What is trace's official website and social media links?

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trace's official website is our-trace.com and has social profiles on LinkedInCrunchbase.

What is trace's NAICS code?

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trace's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does trace have currently?

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As of April 2026, trace has approximately 14 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Technology Officer: C. M.Head Of Sales & Growth: J. C.Head Of Customer Success: H. D.. Explore trace's employee directory with LeadIQ.

What industry does trace belong to?

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trace operates in the Technology, Information and Internet industry.

What technology does trace use?

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trace's tech stack includes Facebook PixelcdnjsAmazon CloudFrontCookiebotReactReact RouterZoomInfoX-Content-Type-Options.

What is trace's email format?

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trace's email format typically follows the pattern of First@our-trace.com. Find more trace email formats with LeadIQ.

When was trace founded?

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trace was founded in 2020.

trace

Technology, Information and InternetNew South Wales, Australia11-50 Employees

Our mission is to help every business reach net zero. Our software and expert team enables businesses to measure & report emissions, set targets and engage their workforce and suppliers on the journey.

Founded in 2020 by Cat Long and Joanna Auburn, Trace empowers climate action with intuitive technology. Paired with our incredible team, Trace has helped hundreds of businesses to measure, manage and reduce their emissions.

Section iconCompany Overview

Headquarters
11 York Street Level Sydney, New South Wales 2000 Australia
Stock Symbol
DT
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    trace's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    trace's revenue is estimated to be in the range of $1M$10M

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