Strong Retail Partnerships Aurate New York has established strategic collaborations with major retail players like Macy's and Helzberg Diamonds, expanding its distribution channels and increasing market visibility. This offers opportunities to develop tailored marketing or product bundles to support these retail partners.

Sustainable Luxury Focus The company's commitment to sustainable practices and high-quality, durable materials positions it well to attract environmentally conscious consumers. Leveraging this eco-friendly image can enhance sales efforts through targeted campaigns or eco-focused product lines.

Recent Collection Launches With new collections such as 'Audrey by Aurate' and 'Laure by Aurate' launched recently, there is potential to upsell or expand product offerings around these collections, targeting both existing customers and new market segments interested in limited editions or exclusive designs.

Funding and Growth Potential Having secured significant funding of $13 million and a recent $2.62 million investment, Aurate is positioned for expansion and innovation. Sales initiatives could focus on capturing additional market share through enhanced marketing, partnerships, or direct-to-consumer campaigns.

E-commerce Tech Stack Utilizing advanced digital tools like AWS, Stripe, and Vue.js indicates a strong e-commerce platform offering seamless shopping experiences. This technological foundation presents opportunities for upselling, personalized marketing, and data-driven customer engagement strategies.