Insights

Market Positioning Tourplan serves 450+ operators and DMCs across 75 countries, indicating strong global reach and potential upsell opportunities to mid to large operators seeking integrated tour operations software with both B2B and B2C distribution.

Platform Maturity Ongoing product evolution with NX Version 2.5 and a future‑proof technology stance, suggesting opportunities to position upgrades, migrations, and premium support contracts to existing clients as they scale.

Leadership & Talent Recent senior appointments in sales, marketing and technology (CMO/Head of Sales Europe/MEA, newly appointed CTO) create openings for strategic partnerships, regional expansion deals, and co‑selling with complementary travel tech providers.

Revenue Growth Revenue range indicates a mid‑market to upper‑mid segment with sizable deal sizes possible through platform expansions, professional services, and hosted/SaaS deployments across cloud and on‑prem options.

Expansion Opportunities Strong international footprint and cloud and on‑prem deployments enable cross‑sell of online distribution tools, supplier connectivity modules, and bespoke customization to existing clients pursuing margin protection and rapid quotation capabilities.

Similar companies to Tourplan

Tourplan Tech Stack

Tourplan uses 8 technology products and services including HubSpot Analytics, iCIMS, WordPress, and more. Explore Tourplan's tech stack below.

Media & News

Tourplan's Email Address Formats

Tourplan uses at least 3 email formats:
Tourplan Email FormatsExamplePercentage
First.Last@tourplan.comJohn.Doe@tourplan.com
62%
First@tourplan.comJohn@tourplan.com
35%
Last@tourplan.comDoe@tourplan.com
3%

Frequently Asked Questions

What is Tourplan's official website and social media links?

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Tourplan's official website is tourplan.com and has social profiles on LinkedIn.

How much revenue does Tourplan generate?

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As of August 2026, Tourplan's annual revenue is estimated to be $25M - $50M.

What is Tourplan's NAICS code?

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Tourplan's NAICS code is 5112 - Software Publishers.

How many employees does Tourplan have currently?

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As of August 2026, Tourplan has approximately 138 employees across 6 continents, including Oceania, Africa and Asia. Key team members include Chief Executive Officer: C. G., Chief Technology Officer: E. L. and Chief Technology Officer: J. S. Explore Tourplan's employee directory with LeadIQ.

What industry does Tourplan belong to?

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Tourplan operates in the Software Development industry.

What technology does Tourplan use?

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Tourplan's tech stack includes HubSpot Analytics, iCIMS, WordPress, Shopify, Office 365, Vimeo, Piwik PRO Core and DigitalOcean Web Hosting.

What is Tourplan's email format?

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Tourplan's email format typically follows the pattern of First.Last@tourplan.com. Find more Tourplan email formats with LeadIQ.

When was Tourplan founded?

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Tourplan was founded in 1986.
Tourplan logo

Tourplan

Software DevelopmentCanterbury, New Zealand51-200 Employees

Tourplan is a software development company based at 27 Sir William Pickering Drive, Burnside, Canterbury 8053, New Zealand, providing a complete tour operator and DMC software solution for group, FIT, tailor-made, and packaged tours. The platform includes a fully integrated suite covering product database, quoting, booking, operations, accounting and financial management, with online distribution tools for B2B and B2C, online tariff and client API facilities, and online supplier connectivity to leading hotel and other supplier systems. It offers hosting, installation, project management, training, support, and customization, and features a fully browser-based UI with options for Tourplan Cloud/SaaS or On-Premises deployment, plus mobile and tablet compatibility. Founded in 1986, Tourplan serves more than 450 tour operators and destination management companies across 75 countries and provides access to local experts across time zones. The company has 51-200 employees and in 2026 appointed Eduard Liebenberger as chief technology officer.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
1986
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Tourplan's revenue is estimated to be in the range of $25M - $50M

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