What departments does Tourism Australia have?

Tourism Australia has employees across 13 departments including Marketing, Finance, Information Technology, Media & Communications, Business Development.

What is the largest department at Tourism Australia?

The largest department at Tourism Australia is Marketing with 8 employees.

Where are Tourism Australia employees located globally?

Tourism Australia has employees across 7 continents and 59 countries including Tunisia, Ghana, Egypt, Tanzania, Morocco.

How has Tourism Australia's team size changed over time?

Tourism Australia's team has decreased from approximately 570 to 344 employees based on available data.

Tourism Australia Employee Directory

Advertising ServicesNew South Wales, Australia501-1000 Employees

Tourism Australia is the Australian Government agency tasked with attracting international visitors to the country for both leisure and business events. It operates in roughly 15 key markets and coordinates a portfolio of activities that includes advertising, public relations and media programs, trade shows and industry initiatives, consumer promotions, online communications, and consumer research. Based in Sydney, New South Wales, the organization is a sizeable government entity with hundreds of staff.
Its primary customers are international travelers and organizations planning or hosting events in Australia, with the aim of converting interest into visits and participation in business events. The agency functions within the advertising services landscape, leveraging government-supported marketing programs and industry partnerships to raise awareness of Australia as a destination. In late 2025, Tourism Australia expanded its international reach by launching the Aussie Specialist Programme in Vietnam.

Tourism Australia Global Highlights

Oceania
391

Australia
388
New Zealand
3

Asia
127

India
23
China
22
Singapore
21
Indonesia
10
Malaysia
6
Turkey
6
Viet Nam
6
United Arab Emirates
6
Sri Lanka
3
Thailand
3
Japan
3
Iran
2
Jordan
2
Pakistan
2
Bangladesh
2
Iraq
2
Mongolia
1
Saudi Arabia
1
Nepal
1
Philippines
1
Qatar
1
Cambodia
1
Bhutan
1
Kuwait
1

North America
53

United States Of America
51
Canada
1
Panama
1

Europe
46

United Kingdom Of Great Britain And Northern Ireland
17
Germany
7
France
5
Bulgaria
3
Ukraine
2
Netherlands
2
Belgium
2
Italy
2
Spain
1
Switzerland
1
Greece
1
Portugal
1
Montenegro
1
Austria
1

Africa
32

Egypt
12
Morocco
6
South Africa
3
Tunisia
2
Ghana
2
Tanzania
2
Rwanda
1
Algeria
1
Kenya
1
Libya
1
Mozambique
1

South America
2

Argentina
1
Peru
1

Tourism Australia's Leadership

B. L.
Chief Executive Officer
Mobile Phone
Email
S. C.
Chief Marketing Officer
Mobile Phone
Email
G. B.
Chief Financial Officer
Mobile Phone
Email
P. N.
Chief Information Officer
Mobile Phone
Email
E. E.
Head Of Content & Social Media
Mobile Phone
Email
L. N.
Head Of Digital Experience
Mobile Phone
Email
E. T.
Head Of International Media Hosting
Mobile Phone
Email
K. C.
Head Of Industry And Internal Communications
Mobile Phone
Email

Tourism Australia Employee Metrics

100%

50%

0%

2026

2025

Marketing
Business
Program & Project Management
Information Technology
Consultant
Other
Analytics
Media & Communications
Business Development
Administrative
Supply Chain

Contact profiles from Tourism Australia

Name

Title

Contact

Location

Last Update

F. L.
Regional Marketing Director
Mobile Phone
Email
China, Shanghai
Sep 04, 2026
I. M.
Director Marketing
Mobile Phone
Email
Australia, New South Wales
Mar 18, 2026
L. T.
Regional Business Event Director - Asia
Mobile Phone
Email
China, Shanghai
Feb 07, 2024
T. W.
Director, Marketing The Americas
Mobile Phone
Email
Oct 23, 2024
S. M.
General Manager People And Culture
Mobile Phone
Email
Australia, New South Wales
Oct 21, 2026
N. K.
Country Manager
Mobile Phone
Email
India, Maharashtra
Sep 02, 2026
S. G.
General Manager - Brand, Campaign & Media
Mobile Phone
Email
Australia
Sep 11, 2026
K. S.
Project Manager, Agritourism
Mobile Phone
Email
Australia, New South Wales
Oct 23, 2026
M. W.
General Manager Digital And Marketing Operations
Mobile Phone
Email
Australia, New South Wales
Oct 22, 2026
R. D.
Executive General Manager, Strategy And Research
Mobile Phone
Email
Australia, New South Wales
Sep 03, 2026

Frequently Asked Questions

What is Tourism Australia known for?

Tourism Australia was founded in 2004 and operates in the Advertising Services industry. Explore Tourism Australia's company overview page for more information.

What is Tourism Australia's most common email format?

Tourism Australia employees' email format typically follows the pattern of FLast@australia.com. Trying to find reliable and up-to-date employee contact data? Find more Tourism Australia email formats with LeadIQ.

How many employees does Tourism Australia have currently?

Tourism Australia has approximately 746 employees as of October 2026. These team members are located across 6 continents, including Oceania, Asia and North America.

Who are Tourism Australia's key employees and leadership?

As of October 2026, Tourism Australia's key employees include:

Chief Executive Officer: B. L.
Chief Marketing Officer: S. C.
Chief Financial Officer: G. B.
Chief Information Officer: P. N.
Head Of Content & Social Media: E. E.

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Tourism Australia Employee Directory

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