Strategic partnerships Topsort has recently formed strategic partnerships with Falabella Group and Avolta along with ongoing expansions into travel retail and food & beverage. This indicates a growing network of global retail and marketplace partners that could be leveraged to introduce co-selling opportunities, joint marketing, and cross-promotion of Topsort’s AI-native retail media infrastructure.

New ad formats The introduction of agentic Sponsored Prompts and TikTok Offsite Ads expands Topsort’s offering into new inventory and interaction models. This presents a sales angle to onboard brands and marketplaces looking to diversify creative formats and tap into social and chat-driven commerce channels.

In-store integration The launch of In-Store Ads and a unified digital-physical retail media workflow signals Topsort’s capability to bridge online and offline experiences. This creates cross-sell potential with retailers seeking end-to-end omnichannel solutions and analytics across touchpoints.

Global reach With operations across more than 40 countries and customers including major retailers and marketplaces, Topsort demonstrates scale and international adoption. This suggests opportunities to upsell to multi-region retailers, offer regionalized data and compliance capabilities, and expand into additional geographies.

Privacy and AI focus Privacy-by-design monetization combined with AI and ML-powered platforms positions Topsort as a trusted, high-performance solution. Sales conversations can emphasize compliance-friendly, privacy-centric advertising infrastructure to win enterprise customers seeking responsible data usage and measurable ROI.