Local Engagement Target local advertisers with tailored digital ad packages leveraging the Times Record’s regional reach in Fort Smith, western Arkansas, and eastern Oklahoma to drive foot traffic and store visits for local businesses.

Cross-Platform Leverage the existing tech stack (DoubleClick Campaign Manager, Google Tag Manager, HTML5 media) to offer integrated multi-channel campaigns combining display, video, and tag-based measurement for advertisers seeking cohesive branding.

Revenue Growth Position premium local content sponsorships and neighborhood-focused newsletters as monetizable options to diversify revenue beyond traditional print, aligning with an annual revenue range of the mid six-figures per client segment.

Audience Segmentation Highlight opportunities to package targeted advertising by geography and interest, using data-driven insights from the paper’s regional coverage to attract mid-market advertisers looking for relevancy and measurable ROI.

Strategic Partnerships Propose collaborative initiatives with small-to-mid sized businesses for sponsored local coverage, events, or community-focused programs to deepen advertiser relationships and expand the Times Record’s market presence.