Strong Local Presence As Arkansas' largest newspaper with a loyal regional audience, Arkansas Democrat-Gazette offers targeted advertising opportunities for businesses aiming to reach Arkansas residents and regional consumers through a trusted news source.
Digital Expansion With a recent launch of a new customer service platform and an active online presence via ArkansasOnline.com, there's potential to offer digital marketing and advertising solutions to support their digital engagement and monetization efforts.
Diverse Revenue Streams Generating between 100 and 250 million dollars in revenue, the company’s diverse media operations present opportunities for cross-platform advertising, sponsorships, and content partnership across their print and digital assets.
Technology Adoption Utilizing advanced ad management tools like DoubleClick Campaign Manager and Moat indicates openness to innovative advertising technologies, creating prospects for offering targeted ad tech solutions and data analytics services.
Community Engagement Their active hiring in areas such as corporate giving and community programs demonstrates a focus on community involvement, providing avenues to offer CSR-related sponsorships, community-focused campaigns, and partnership opportunities.