Market expansion Leverage Tillamook's strong Oregon coast tourism footprint as a platform to pitch co-branded or in-store experiential campaigns in tourist-heavy markets, and explore regional distribution partnerships to expand presence beyond current facilities in Tillamook and Boardman.

Product line growth Capitalize on recent launches such as ice cream bars and the Butternaise collaboration by offering tiered SKUs (premium bars, limited-edition spreads) to retailers and foodservice, with cross-sell opportunities into existing dairy lines like cheese, yogurt, and cream cheese spreads.

Premium positioning Position Tillamook’s award-winning dairy lines as premium, natural, sustainable choices to attract specialty retailers, grocers focused on quality, and hospitality chains seeking authentic, high-margin dairy offerings.

Strategic partnerships Explore co-development or distribution deals with foodservice distributors and lifestyle brands, leveraging Tillamook’s farm-to-table story and recent brand activity with KEWPIE to unlock new category adjacencies such as spreads, grilled cheese kits, and dessert pairings.

Digital engagement Utilize existing tech stack and customer data capabilities (Klaviyo, WordPress, SAS) to run targeted campaigns for new product launches, seasonal promotions, and loyalty programs aimed at both retail consumers and foodservice customers, driving repeat orders and larger cart size.