Boutique growth Target luxury hospitality and tasting room partnerships leveraging Three Sticks Wines’ family-owned heritage and single vineyard focus to create exclusive experiences for high-end hotels, boutique inns, and wine-focused tour operators in Sonoma and beyond.

Strategic partnerships Leverage recent collaborations with El Dorado Sonoma, MacArthur Place, and The Girl & The Fig to propose ongoing experiential programs, seasonal events, and co-branded wine-pairing experiences that attract affluent guests and raise brand visibility.

Winemaking leadership Position the new Director of Winemaking as a key selling point to premium distributors and hospitality groups, offering storytelling around estate vineyards, harvest precision, and pedigree Pinot Noir and Chardonnay offerings to differentiate from peers.

Experiential channels Expand wine education and tasting experiences through winery visits, private tours of Grand Cru and Heritage vineyards, and exclusive Durell Vineyard excursions, targeting incentive programs and corporate gifting for upscale enterprises.

Financial leverage With mid-market revenue scale, pursue distribution agreements in premium beverage retailers and high-end restaurants, plus seasonal limited releases to create urgency and expand footprint among wine enthusiasts seeking boutique Sonoma labels.