Insights

Multi-Channel Audience TheSkimm reaches a broad, engaged audience across newsletters, the mobile app, the nine to fiveish podcast, and Skimm Studios video and audio productions, enabling cross-channel sponsorships and bundled ad packages across email, app, and video.

In House Content With Skimm Studios and in-house production, there is a strong opportunity to propose branded video or audio series, sponsored segments, and co-created content that blends marketing with editorial integrity, appealing to advertisers seeking premium, female-focused storytelling.

Impact Partnerships Skimm Impact and related campaigns demonstrate receptivity to purpose-driven partnerships around civic engagement and family benefits, presenting sales opportunities with employers, HR tech platforms, and benefits providers to sponsor or co-create programs that reach working women.

Ad Tech Partnerships The current tech stack includes ad serving and analytics tools, signaling readiness for ad technology partnerships, measurement solutions, and data-driven sponsorship opportunities across newsletters, apps, and podcasts.

Employer Benefits Outreach Policy-focused campaigns such as Show Us Your Child Care indicate strong alignment with employer-sponsored benefits messaging; this creates a path to pitch HR platforms, corporate benefits programs, and employer marketing partnerships to reach female talent.

theSkimm Tech Stack

theSkimm uses 8 technology products and services including Smart AdServer, Microsoft Advertising, Amazon Associates, and more. Explore theSkimm's tech stack below.

  • Smart AdServer
    Advertising
  • Microsoft Advertising
    Advertising
  • Amazon Associates
    Affiliate Advertising Networks
  • Amplitude
    Analytics
  • C3.js
    Charting
  • WordPress
    Content Management System
  • X-Content-Type-Options
    Web & Portal Technology
  • Nginx
    Web Servers

Media & News

theSkimm's Email Address Formats

theSkimm uses at least 1 format(s):
theSkimm Email FormatsExamplePercentage
First@theskimm.comJohn@theskimm.com
54%
First.Last@theskimm.comJohn.Doe@theskimm.com
33%
Last@theskimm.comDoe@theskimm.com
8%
FLast@theskimm.comJDoe@theskimm.com
5%

Frequently Asked Questions

Where is theSkimm's headquarters located?

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theSkimm's main headquarters is located at 53 West 23rd Street 8th Floor New York, New York 10010 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is theSkimm's official website and social media links?

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theSkimm's official website is theskimm.com and has social profiles on LinkedInCrunchbase.

What is theSkimm's NAICS code?

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theSkimm's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does theSkimm have currently?

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As of June 2026, theSkimm has approximately 106 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff: B. M.Vice President Of Communications: J. P.Vp Of Creative & Brand Strategy: S. M. R.. Explore theSkimm's employee directory with LeadIQ.

What industry does theSkimm belong to?

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theSkimm operates in the Internet Publishing industry.

What technology does theSkimm use?

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theSkimm's tech stack includes Smart AdServerMicrosoft AdvertisingAmazon AssociatesAmplitudeC3.jsWordPressX-Content-Type-OptionsNginx.

What is theSkimm's email format?

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theSkimm's email format typically follows the pattern of First@theskimm.com. Find more theSkimm email formats with LeadIQ.

When was theSkimm founded?

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theSkimm was founded in 2012.
theSkimm logo

theSkimm

Internet PublishingNew York, United States51-200 Employees

TheSkimm is a New York City–based digital media company that delivers concise, non-partisan information aimed at helping women make informed, confident decisions. Its content covers news, trends, policies, and politics that affect women's daily lives and is designed to fit into readers' routines. Over roughly ten years, the company has grown into a multi-format ecosystem that includes newsletters, a podcast, a mobile app, and in-house video and audio content. Through Skimm Impact, it pursues purpose-driven initiatives such as Skimm Your Ballot and campaigns addressing paid family leave, serving a broad audience of millions. In late 2023, the organization reduced part of its workforce.

Section iconCompany Overview

Headquarters
53 West 23rd Street 8th Floor New York, New York 10010 United States
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    theSkimm's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    theSkimm's revenue is estimated to be in the range of $25M$50M

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