Insights

Integrated Approach The Variable excels at blending brand and performance marketing, making them a strategic partner for clients seeking holistic advertising solutions that drive both brand awareness and measurable results.

Award-Winning Innovation Recognized multiple times as one of the Best Workplaces for Innovators and being awarded Small Agency of the Year, The Variable positions itself as a leader in creative and innovative marketing, appealing to forward-thinking brands.

Expanding Client Base Recent high-profile client wins like Outdoor Brands demonstrate ongoing growth and the ability to attract major brands in diverse sectors, presenting opportunities for new business collaborations.

Tech-Enabled Capabilities With a modern tech stack including Tableau, Cloudflare, and Webflow, The Variable leverages advanced technology to enhance campaign performance, offering potential for clients interested in data-driven advertising solutions.

Revenue and Market Position Generating between $50 million and $100 million in revenue with a relatively lean team, The Variable offers a compelling combination of size and agility, making it an attractive partner for brands aiming for innovative, scalable marketing campaigns.

The Variable Tech Stack

The Variable uses 8 technology products and services including TikTok, Tableau, Cloudflare CDN, and more. Explore The Variable's tech stack below.

  • TikTok
    Audio, Video, Graphics
  • Tableau
    Business Intelligence
  • Cloudflare CDN
    Content Delivery Network
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • yepnope.js
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Python
    Programming Languages

Media & News

The Variable's Email Address Formats

The Variable uses at least 1 format(s):
The Variable Email FormatsExamplePercentage
FLast@thevariable.comJDoe@thevariable.com
99%
First@thevariable.comJohn@thevariable.com
1%

Frequently Asked Questions

Where is The Variable's headquarters located?

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The Variable's main headquarters is located at 450 North Patterson Avenue Suite 600 Winston-salem, North Carolina 27101 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is The Variable's phone number?

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You can contact The Variable's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Variable's official website and social media links?

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The Variable's official website is thevariable.com and has social profiles on LinkedIn.

What is The Variable's SIC code NAICS code?

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The Variable's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does The Variable have currently?

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As of June 2026, The Variable has approximately 71 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer & Partner: C. L.Chief Growth Officer & Partner: C. W.Chief Creative Officer & Partner: M. C.. Explore The Variable's employee directory with LeadIQ.

What industry does The Variable belong to?

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The Variable operates in the Advertising Services industry.

What technology does The Variable use?

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The Variable's tech stack includes TikTokTableauCloudflare CDNGoogle WorkspaceGoogle Fonts APIyepnope.jsHubSpotPython.

What is The Variable's email format?

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The Variable's email format typically follows the pattern of FLast@thevariable.com. Find more The Variable email formats with LeadIQ.

When was The Variable founded?

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The Variable was founded in 2011.

The Variable

Advertising ServicesNorth Carolina, United States51-200 Employees

The Different Agency. 

Brand or performance? Creative or conversion? Meaning or measurability? Most agencies make you choose. We don’t.

Why? Because we don’t believe in the false choice that’s holding brands back. The truth? When brand and performance work together, everything works better.
Your creative breaks through. Your spend works harder. Your outcomes compound.

That’s our difference.
We’re the catalyst at the heart of brand and performance.
We don’t trade one good thing for another.
We make them multiply

We firmly believe that the future isn’t inevitable; it’s inventable. And through a mix of Business Development, Strategy, Creativity, and Media Performance, we work to build this future alongside our clients, including the likes of P&G, Nestle, NAPA Auto Parts, Liquid Death, Tesla, and Thorogood, to push boundaries and set new benchmarks. 

Our approach and our dedication to excellence have earned us significant recognition for both creativity and innovation, including being honored as Ad Age Small Agency of the Year four times and being named among Fast Company’s Best Workplaces for Innovators three times.

Section iconCompany Overview

Headquarters
450 North Patterson Avenue Suite 600 Winston-salem, North Carolina 27101 United States
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    The Variable's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    The Variable's revenue is estimated to be in the range of $50M$100M

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