IndustryPositioning McKinney is a full-service advertising agency with a broad client base and a track record of industry recognition, indicating strong brand credibility and opportunities to upsell integrated campaigns across existing and new brands.

HealthcareExpansion The Health practice launched in 2022 and has earned industry accolades, suggesting potential for growth in pharma, wellness, and patient-centric marketing services, including digital, PR, and cross-channel campaigns.

GlobalNetwork Part of the Cheil network with offices across North America and a growing Canadian foothold creates opportunities to collaborate on regional or multinational briefs, leveraging Cheil’s global footprint for larger client wins.

RecentGrowth Recent hires and expansion into consumer PR indicate a strategic push into integrated communications, presenting sales opportunities to offer end-to-end PR, influencer, and social storytelling packages to current clients and prospects.

AwardsAndTrust Consistent recognition from Ad Age, Fast Company, Cannes Lions and others signals a high-trust partner stance; leverage awards to approach potential clients seeking proven creative excellence and award-winning case studies.