Dominant Local Reach Times Leader commands a dominant audience footprint in Luzerne County as the area's most-read site, with a seven day news product and a cross channel print and digital portfolio across Wilkes-Barre, Pittston, and Clarks Summit. This enables selling integrated packages across web, apps, and print to local advertisers.

Programmatic Advantage Tech stack supports programmatic advertising via The Trade Desk, along with WordPress, AMP and modern JS libraries. This enables data driven campaigns, audience targeting, video, and measurable performance for scalable digital solutions.

Sponsor Content Opportunities Times Leader runs community focused campaigns and partnerships such as Support Local Journalism and mental health initiatives, offering opportunities for sponsored content, branded series, and CSR aligned campaigns with local brands.

Growth Across Markets With a history of growth, a multi office footprint, and a sizable revenue base, there is clear potential to expand advertising across the Scranton/Wilkes-Barre region and across print and digital channels, enabling scalable multi market campaigns.

Brand and Talent Recognition as a Best Places to Work and active community partnerships position the Times Leader as a credible brand and employer. This opens opportunities for recruitment advertising, employer branding, and sponsorships tied to local initiatives to attract talent and build partnerships.