Local Market Focus The Standard-Speaker primarily serves the Hazleton region, providing a targeted local news platform that can be leveraged for regional advertising, sponsored content, and community engagement initiatives.
Digital Presence With a website built on WordPress and a presence on social media platforms like Facebook and Twitter, the company offers opportunities for digital advertising, content partnerships, and social media marketing campaigns.
Revenue Potential Generating between $10 million and $25 million in revenue with a relatively small team suggests efficient operations and willingness to invest in targeted growth initiatives, making them open to innovative advertising and sponsorship opportunities.
Technology Stack Utilizing technologies such as WordPress, MySQL, and Preact indicates a modern digital infrastructure, which can facilitate tailored digital ad solutions, content management services, or technology partnerships.
Market Positioning Positioned alongside larger regional newspapers like The Morning Call and The Philadelphia Inquirer, The Standard-Speaker targets a niche local audience, presenting opportunities for localized advertising solutions and community-centric promotions.