The Sway Effect Email Format
Public Relations and Communications ServicesNew York, United States11-50 Employees
The Sway Effect is a public relations and communications agency headquartered in New York City, with a global network of partners across the U.S., Latin America, and Europe. The firm describes itself as a fast-growing operation that aims to sway opinion for clients while integrating diversity, equity, and inclusion into its work. It was founded by Jennifer Risi to rethink how the industry operates, assembling top talent from across the field to tackle brand challenges. Clients partner with The Sway Effect as an extension of their internal teams, receiving senior, personalized counsel and cross-geography capabilities to address challenges across industries. In 2024, the firm was recognized with a Platinum PR Award by PR News.