Insights

Award-winning credibility Leverage The Sway Effect’s recent PR awards and top agency rankings to open conversations with potential clients by highlighting proven recognition and industry validation.

Global yet nimble Position the agency as a scaled, globally connected partner that maintains agile, senior-level counsel, ideal for brands seeking international reach with a hands-on, personalized approach.

Integrated partnerships Offer a value proposition around collaborating with existing internal teams and extending capabilities through The Sway Effect’s network, showcasing seamless integration for diverse campaigns.

DEI focused impact Emphasize the agency’s commitment to diversity, equity and inclusion as a differentiator to win clients prioritizing inclusive communications and socially responsible brand narratives.

Growth-ready clients Target mid-market brands in travel, luxury, and lifestyle sectors that have previously partnered with The Sway Effect or similar boutiques, presenting scalable campaigns backed by measurable outcomes and awards.

Similar companies to The Sway Effect

The Sway Effect Tech Stack

The Sway Effect uses 8 technology products and services including WordPress, MySQL, Microsoft 365, and more. Explore The Sway Effect's tech stack below.

Media & News

The Sway Effect's Email Address Formats

The Sway Effect uses at least 1 email format:
The Sway Effect Email FormatsExamplePercentage
First.Last@theswayeffect.comJohn.Doe@theswayeffect.com
100%

Frequently Asked Questions

What is The Sway Effect's official website and social media links?

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The Sway Effect's official website is theswayeffect.com and has social profiles on LinkedIn.

How much revenue does The Sway Effect generate?

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As of September 2026, The Sway Effect's annual revenue is estimated to be $10M - $25M.

What is The Sway Effect's NAICS code?

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The Sway Effect's NAICS code is 54182 - Public Relations Agencies.

How many employees does The Sway Effect have currently?

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As of September 2026, The Sway Effect has approximately 14 employees across 1 continents, including North America. Key team members include Master Stylist Owner And Operator: A. M. Explore The Sway Effect's employee directory with LeadIQ.

What industry does The Sway Effect belong to?

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The Sway Effect operates in the Public Relations and Communications Services industry.

What technology does The Sway Effect use?

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The Sway Effect's tech stack includes WordPress, MySQL, Microsoft 365, Google Fonts API, Google Cloud, Constant Contact, Divi and SiteGround.

What is The Sway Effect's email format?

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The Sway Effect's email format typically follows the pattern of First.Last@theswayeffect.com. Find more The Sway Effect email formats with LeadIQ.

When was The Sway Effect founded?

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The Sway Effect was founded in 2019.
The Sway Effect logo

The Sway Effect

Public Relations and Communications ServicesNew York, United States11-50 Employees

The Sway Effect is a public relations and communications agency headquartered in New York City, with a global network of partners across the U.S., Latin America, and Europe. The firm describes itself as a fast-growing operation that aims to sway opinion for clients while integrating diversity, equity, and inclusion into its work. It was founded by Jennifer Risi to rethink how the industry operates, assembling top talent from across the field to tackle brand challenges.

Clients partner with The Sway Effect as an extension of their internal teams, receiving senior, personalized counsel and cross-geography capabilities to address challenges across industries. In 2024, the firm was recognized with a Platinum PR Award by PR News.

Section iconCompany Overview

NAICS Code
54182 - Public Relations Agencies
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    The Sway Effect's revenue is estimated to be in the range of $10M - $25M

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