The Swag Email Format
HospitalityNorth Carolina, United States51-200 Employees
The Swag is a mountaintop luxury hospitality property near Waynesville, North Carolina, perched on a ridgeline with views of the Great Smoky Mountains. It operates as an all-inclusive boutique retreat and is a member of Relais & Châteaux, reflecting a focus on service quality and hospitality. The property accommodates a small number of guests at a time, positioning itself as a private destination with notable natural scenery and a boutique experience. The Swag opened for its 40th season in April 2021, indicating an established presence in upscale mountain hospitality near Asheville. Its core audience consists of travelers seeking access to high-quality service, privacy, and a distinctive natural setting, with the all-inclusive format supporting an uninterrupted stay. In 2023, the company partnered with SecondBite to support Stop Food Waste Day, and it has received industry recognition, including placements on Travel + Leisure's Top 10 Resort Hotels in the South and Condé Nast Traveler's listings.