Local reach The Shreveport Times serves a large regional audience with a daily newspaper and a 24/7 digital presence reaching 2 out of 3 adults in Northwest Louisiana and 81% of local adults monthly, presenting strong local advertising opportunities across print and digital channels.

Digital marketing products Offer a comprehensive suite of digital marketing services including SEM, SEO, web development, social management, reputation management and targeted email blasts to monetize the digital ecosystem and attract local businesses seeking measurable outcomes.

Expanded inventory Leverage diversified product mix such as HomeFinder, Cars.com, DealChicken, Barksdale Warrior and CareerBuilder to create bundled advertising solutions that cross-promote across multiple verticals for higher customer lifetime value.

Regional dominance With a long-standing 175+ year presence and the largest daily newspaper in the region, position sales pitches around brand trust, local authority, and integrated campaigns that combine print influence with digital performance metrics.

Growth opportunities Recent launches like Elite 11 and ongoing campaigns indicate a willingness to expand sponsorships and digital campaigns; target local businesses and sports/education partners for data-driven sponsorships, digital takeovers, and event-based marketing.