Regional Market Leadership KSLA News 12 has a longstanding presence in the Ark-La-Tex region since 1954, serving as the sole CBS-affiliated station in the area. This positions the company as a trusted local media outlet with a loyal viewer base, offering targeted advertising opportunities.

Digital Engagement Award Receiving the 'Best Use of Digital Media' award indicates that KSLA has a strong digital presence and audience engagement, making it an attractive partner for brands looking to expand their digital marketing efforts within the TV news space.

Content Innovation Recent initiatives such as launching 'Foodie Friday' and hiring notable personalities show KSLA’s commitment to content diversification and community engagement, which can be leveraged for branded content, sponsorships, and local partnership activations.

Tech Stack Utilization With a modern tech stack including Amazon CloudFront, Akamai, and Google Fonts, KSLA suggests an emphasis on digital infrastructure, providing opportunities for tech-driven advertising solutions, data analytics, and digital media services.

Community and Public Affairs Engagement Active involvement in civic and political coverage, including hosting public figures and addressing local issues like civil rights, positions KSLA as a key conduit for community-focused campaigns and socially responsible advertising initiatives.