B Corp Opportunity ROAST has achieved Certified B Corporation status as of October 2025, signaling a formal commitment to sustainability and social impact that can be leveraged in conversations with brands prioritizing responsible advertising and ethical supply chains.
SMB Growth Potential TIPi Group operates with 51-200 employees and a revenue range of 0–1M, indicating a small-to-mid market agency with flexibility for scalable performance marketing solutions and integrated website development capacity to upsell mid-market clients.
Digital Capabilities Tech stack includes DoubleClick, Google Analytics, Node.js, PHP, HTML, slick, and Microsoft 365, suggesting strong data-driven advertising and analytics capabilities that can be pitched to clients seeking measurable ROI and modern tech integrations.
Integrated Offerings Agency portfolio spans ROAST Digital Performance and Kitty Website Design & Development, enabling cross-sell opportunities for end-to-end digital campaigns, from site creation to performance marketing optimization.
Competitive Positioning Operating in an ecosystem with large global players, TIPi Group can differentiate on agility, boutique service, and sustainability certification, presenting a value proposition to mid-market brands seeking personalized attention with credible ESG credentials.