Insights

Expanding Store Network The Perfume Shop's ongoing expansion with new store openings across the UK and into the US indicates strong growth and consumer demand. Business development efforts can leverage these openings to introduce exclusive fragrances or personalized services tailored to new markets.

Digital Innovation The launch of the Store+ app and a new store+ experience demonstrates the company's focus on integrating digital and physical retail. Opportunities exist to promote loyalty programs, mobile-exclusive deals, and online-to-offline cross-selling to enhance customer engagement and increase sales.

Product Diversification With a broad range of designer, celebrity, and classic fragrances, The Perfume Shop serves diverse customer preferences. Tailored marketing campaigns highlighting popular or seasonal fragrances could drive repeat purchases and attract new customer segments.

Sustainability Initiatives The company's focus on eco-friendly packaging and bottle recycling aligns with growing consumer demand for sustainable products. Developing and promoting eco-conscious fragrance lines or refill programs can appeal to environmentally conscious shoppers and boost brand loyalty.

Market Positioning As a leading offline and online fragrance retailer with a committed workforce and recognition as a top employer, The Perfume Shop can leverage its reputation to forge partnerships with luxury brands or collaborate on exclusive collections, creating premium offerings that can command higher margins and increase sales.

The Perfume Shop Tech Stack

The Perfume Shop uses 8 technology products and services including iCIMS, Adobe Creative Cloud, SAP BusinessObjects Business Intelligence suite, and more. Explore The Perfume Shop's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Adobe Creative Cloud
    Audio, Video, Graphics
  • SAP BusinessObjects Business Intelligence suite
    Business Intelligence
  • Microsoft Visual Studio
    Development
  • Magento
    E-commerce
  • Element UI
    Javascript Frameworks
  • Flickity
    Javascript Libraries
  • Hero
    Live Streaming Platforms

Media & News

The Perfume Shop's Email Address Formats

The Perfume Shop uses at least 1 format(s):
The Perfume Shop Email FormatsExamplePercentage
FLast@theperfumeshop.comJDoe@theperfumeshop.com
62%
First.Last@theperfumeshop.comJohn.Doe@theperfumeshop.com
34%
FirstLast@theperfumeshop.comJohnDoe@theperfumeshop.com
3%
Last@theperfumeshop.comDoe@theperfumeshop.com
1%

Frequently Asked Questions

Where is The Perfume Shop's headquarters located?

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The Perfume Shop's main headquarters is located at High Wycombe, England hp12 3su United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is The Perfume Shop's phone number?

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You can contact The Perfume Shop's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Perfume Shop's official website and social media links?

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The Perfume Shop's official website is theperfumeshop.com and has social profiles on LinkedIn.

What is The Perfume Shop's NAICS code?

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The Perfume Shop's NAICS code is 44-45 - Retail Trade.

How many employees does The Perfume Shop have currently?

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As of May 2026, The Perfume Shop has approximately 1.7K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: A. P.President: C. P.Head Of Business Systems Transformation: H. D.. Explore The Perfume Shop's employee directory with LeadIQ.

What industry does The Perfume Shop belong to?

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The Perfume Shop operates in the Retail industry.

What technology does The Perfume Shop use?

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The Perfume Shop's tech stack includes iCIMSAdobe Creative CloudSAP BusinessObjects Business Intelligence suiteMicrosoft Visual StudioMagentoElement UIFlickityHero.

What is The Perfume Shop's email format?

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The Perfume Shop's email format typically follows the pattern of FLast@theperfumeshop.com. Find more The Perfume Shop email formats with LeadIQ.

When was The Perfume Shop founded?

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The Perfume Shop was founded in 1992.

The Perfume Shop

RetailEngland, United Kingdom1001-5000 Employees

Founded in 1992, The Perfume Shop has grown from three stores in Birmingham Bullring, Belfast and Milton Keynes to over 200 locations across the UK and Ireland. We offer a wide range of designer brands, classic and celebrity fragrances, aftershaves and body products at competitive prices, supported by outstanding service both in store and online. Around 200 colleagues are based at our Head Office in High Wycombe, with a further 70 at our Distribution Centre in Dunstable.
Driven by our passion for perfume and people, we strive to deliver the most knowledgeable fragrance expertise on the high street. Our highly trained teams ensure every customer receives exceptional service, helping make The Perfume Shop the nation’s favourite offline and online perfume retailer.
We are deeply committed to our people, our Perfume People. We prioritise fair pay and a supportive working environment and are proud to be recognised as a UK Top Employer by the Top Employers Institute. 
We actively support social responsibility initiatives, partnering with charities including Alzheimer’s Research UK, Look Good Feel Better, Operation Smile and the Marie Keating Foundation. We also champion environmental sustainability through initiatives such as bottle recycling, multibrand refill stations and eco-friendly online packaging.

Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.

In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.

Section iconCompany Overview

Headquarters
High Wycombe, England hp12 3su United Kingdom
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1992
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    The Perfume Shop's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    The Perfume Shop's revenue is estimated to be in the range of $500M$1B

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