Insights

Expanding Product Range Fragrance Direct offers a wide selection of over 500 brands across fragrances, skincare, haircare, and makeup, indicating an opportunity to cross-sell complementary beauty products and expand into new cosmetic categories to attract a broader customer base.

Strategic Partnerships Collaborations with partners like Savoo and Blossominggifts highlight opportunities to develop exclusive bundles and themed collections, appealing to shoppers seeking curated gift options for special occasions or seasonal events.

Digital Engagement Active presence on social media platforms such as Instagram, TikTok, and Facebook presents sales opportunities to leverage influencer marketing, social selling, and personalized content to drive traffic and conversions from digital channels.

Market Trends Participation in seasonal campaigns, evident from recent summer fragrance promotions, suggests potential to capitalize on trending scent profiles and limited-edition releases to stimulate increased purchase frequency.

Customer Loyalty Potential With a focused self-gifting philosophy and a reputation for luxury treats, there is an opportunity to develop loyalty programs or rewards tailored to frequent buyers, encouraging repeat purchases and enhancing lifetime customer value.

Similar companies to Fragrance Direct

Fragrance Direct Tech Stack

Fragrance Direct uses 8 technology products and services including Criteo, Snowplow, jQuery, and more. Explore Fragrance Direct's tech stack below.

Criteo
Advertising
Snowplow
Analytics
jQuery
Javascript Libraries
Bazaarvoice Reviews
Online Review Management
PayPal
Payment Processing
Attentive
Personalization
hCaptcha
Security
Tailwind CSS
UI Frameworks

Media & News

Fragrance Direct's Email Address Formats

Fragrance Direct uses at least 1 format(s):

Fragrance Direct Email Formats	Example	Percentage
First.Last@fragrancedirect.co.uk	John.Doe@fragrancedirect.co.uk	60%
First@fragrancedirect.co.uk	John@fragrancedirect.co.uk	23%
FLast@fragrancedirect.co.uk	JDoe@fragrancedirect.co.uk	10%
Last@fragrancedirect.co.uk	Doe@fragrancedirect.co.uk	7%

Frequently Asked Questions

Where is Fragrance Direct's headquarters located?

Fragrance Direct's main headquarters is located at Macclesfield, England sk11 7jw United Kingdom. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Fragrance Direct's official website and social media links?

Fragrance Direct's official website is fragrancedirect.co.uk and has social profiles on LinkedIn.

What is Fragrance Direct's NAICS code?

Fragrance Direct's NAICS code is 44-45 - Retail Trade.

How many employees does Fragrance Direct have currently?

As of April 2026, Fragrance Direct has approximately 32 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Cro & Catalogue Manager: M. J.Founder: R. J.Video Content Creator: S. T.. Explore Fragrance Direct's employee directory with LeadIQ.

What industry does Fragrance Direct belong to?

Fragrance Direct operates in the Retail industry.

What technology does Fragrance Direct use?

Fragrance Direct's tech stack includes CriteoSnowplowjQueryBazaarvoice ReviewsPayPalAttentivehCaptchaTailwind CSS.

What is Fragrance Direct's email format?

Fragrance Direct's email format typically follows the pattern of First.Last@fragrancedirect.co.uk. Find more Fragrance Direct email formats with LeadIQ.

When was Fragrance Direct founded?

Fragrance Direct was founded in 1993.

Fragrance Direct

Q: How many employees does Fragrance Direct have currently?

Fragrance Direct has approximately 32 employees.

Q: What technology does Fragrance Direct use?

Fragrance Direct's tech stack includes Webgains, Fastly, Bootstrap, Salesforce Commerce Cloud, Google Fonts API.

Q: What is Fragrance Direct's NAICS code?

Fragrance Direct's NAICS code is 44-45 (Retail Trade).

RetailEngland, United Kingdom11-50 Employees

Fragrance Direct is a retail company based in Macclesfield, England (SK11 7JW) that operates as an online retailer. It offers fragrance, skincare, haircare, makeup and related beauty products from more than 500 brands, targeting self-gifting and occasion-based purchases. The company employs between 11 and 50 people. It has pursued partnerships with Savoo Ltd in 2021 and Blossominggifts in 2019, indicating collaboration in marketing and promotions. Its online operations are supported by a technology stack that includes Criteo, Snowplow, jQuery, Bazaarvoice Reviews, PayPal, Attentive, hCaptcha and Tailwind CSS.