Acquisition Momentum The Parkside Group was acquired by The Ascent Group in 2024, signaling strategic consolidation and expanded client networks. This presents cross-sell opportunities to Ascent's existing Fortune 500 and public affairs clientele, as well as bundled offerings that combine lobbying, policy research, and communications across New York state's government landscape.

State Local Ties Deep, long-standing relationships with state and local policymakers in New York, with offices in Albany and Manhattan, position the firm to win new lobbying wins, regulatory affairs, and budget advocacy work for clients seeking access to policymakers and coalition-building capabilities.

Awards Credibility Award-winning campaigns and national recognitions (including Reed Awards for fundraising mail and outdoor advertising) provide a strong selling point for clients prioritizing creative fundraising, media strategy, and campaign effectiveness.

Diverse Clientele A broad client base across Fortune 500 companies, advocacy groups, educational and cultural institutions, and labor unions offers cross-sell opportunities across lobbying, policy research, polling, digital media, and coalition-building; past collaboration with New Yorkers United for Justice demonstrates polling capabilities to inform client campaigns.

Growth Opportunities There is potential to modernize tools and expand service lines beyond standard platforms by offering advanced lobbying tech, data analytics, digital fundraising, and enhanced events services (such as Parkside's function packs) to broaden client offerings and measurement.