Growing Product Line The New Primal is actively expanding its product offerings with new additions like Rotisserie-Seasoned Chicken Sticks and Snack Mates Chicken & Maple Minis, indicating opportunities to introduce these innovative products to retail partners and health-focused venues seeking diverse snack options.

Recent Funding Success With a recent $15 million Series B funding round led by Manna Tree Partners, the company is positioned for growth and scaling, presenting prospects for partnerships, distribution expansion, and increased market penetration that can benefit retail and foodservice sales channels.

Focus on Clean Ingredients Specializing in clean-label, protein-rich snacks aligns the company with current health-conscious consumer trends, making it a strong candidate for retailers and brands seeking to enhance their offerings with natural, minimally processed products.

Market Expansion Opportunities Its growing presence in major retail outlets like Costco, combined with new product launches, suggests significant opportunities for developing B2B relationships with distributors and new retail chains looking to attract consumers interested in healthy, convenient snacks.

Competitive Positioning As a smaller but growing player comparable to brands like Think Jerky and DNX Bar, The New Primal offers potential for strategic collaborations, co-branding, and exclusive product placements within health-focused and specialty grocery segments.