Audience Reach The Monument serves a broad regional audience across the Black Hills region and hosts large annual events, presenting a strong opportunity to offer event management, streaming, or ticketing solutions to enhance attendance and monetization for multi-day shows and conventions.

Event Ecosystem With Summit Arena, Barnett Fieldhouse, Ice Arena, and multiple convention halls under one roof, there is potential to cross-sell integrated tech and services such as AV production, digital signage, sponsorship monetization platforms, and experiential marketing for concurrent events.

Digital Maturity Existing tech stack includes AWS, marketing automation, ad platforms, and security tools, indicating openness to scalable cloud solutions, data-driven marketing, and security/compliance enhancements that can improve attendee acquisition and ROI.

Revenue Levers Annual events and athletic tournaments suggest opportunities for sponsorship packages, ticketing enhancements, and merchandise or content licensing deals that can diversify revenue beyond venue operations.

Growth Readiness Moderate-sized operation with an established venue ecosystem positions The Monument as a prime candidate for partnerships in event streaming, CRM/automation upgrades, and vendor integrations to support expansion into new markets and larger-scale productions.