Audience Growth Leverage existing Google Ads and Salesforce Audience Studio capabilities to drive ticket upsells, cross-sell premium experiences, and targeted promotions across genres and regions, supported by CRM-driven loyalty programs.

Contactless Experience Expand NFC and mobile wallet-based ticketing and payments (in line with ChexPass initiatives) across venues to boost check-in efficiency, security, and personalized guest experiences, enabling richer data capture for marketing and sponsorship sales.

Merch Digital Shelf Capitalize on the Digital Shelf Summit interest by optimizing House of Blues online store and on-site merchandise experiences with data-driven merchandising, bundles tied to events (Gospel Brunch, tours), and sponsor-branded product lines.

CRM Expansion Explore extending Salesforce Marketing Cloud and Data Cloud implementations to unify guest profiles across venues, improve cross-venue marketing, and accelerate sponsorship sales with more precise audience insights.

DEI Differentiator Leverage diversity and veteran ERG initiatives to pitch inclusive event programming, supplier diversity partnerships, and co-branded campaigns that attract brands prioritizing ESG and sponsorship opportunities.