Boutique Luxury Target the Herrington Inn & Spa for high-end experiential packages and corporate retreats. Emphasize premium accommodations, spa experiences, and fine dining to upsell multi-night stays, spa credits, and wedding or special event packages.

Wellness & Spa Position spa-centric cross-sell opportunities with overnight stays that include spa credits or day spa add-ons. Leverage reputation as the Geneva area’s top spa to attract regional travelers seeking wellness getaways.

Events & Meetings Leverage the property’s capacity for weddings and corporate meetings by offering bundled venue, catering, and hotel room blocks. Propose hybrid event solutions and weekend retreat packages to increase occupancy and average spend.

Local & Access Capitalize on waterfront location near downtown Geneva and Metra access by promoting short-escape packages for Chicago-area residents and day-trippers. Highlight proximity to shops, galleries, and dining as added value for overnight stays.

Digital & Analytics Utilize existing tech stack and analytics to identify high-value segments and digital marketing opportunities. Propose targeted campaigns for luxury leisure, spa, weddings, and corporate groups, integrating Google Analytics data with OTA and direct-booking strategies.