Historic Hospitality Leverage the resort’s award-winning status as a selling point for premium corporate events, private retreats, or luxury incentives, targeting organizations seeking historic properties with modern amenities.

Gaming and Leisure Synergy Position the casino, golf, spa, and multiple F&B venues as a comprehensive entertainment package for corporate outings, client hospitality, or executive team-building experiences to drive cross-sell opportunities.

Conference Growth Capitalizing on the extensive meeting spaces and two AAA Four-Diamond hotels, offer targeted conference and association packages, leveraging the $100K grant for conference tourism to unlock co-marketing or grant-funded deals.

Strategic Partnerships Explore alliances with online betting operators and gaming affiliates already connected to French Lick through Bet365 and Rush Street Interactive to create co-branded hospitality and entertainment experiences.

Regional Expansion Target mid-to-large regional corporations within driving distance from Louisville, Indianapolis, and Cincinnati with stay-and-play or multi-day incentive programs, emphasizing “Old World opulence with Midwestern charm” to differentiate from urban rivals.