Community Engagement The Gazette's recent introduction of a monthly question time feature demonstrates an active effort to foster local community interaction, presenting opportunities for local businesses and service providers to partner with the newspaper for targeted advertising and sponsored content.

Digital Technology Use Utilizing a range of digital tools such as Snowplow, Mailchimp, and SEO plugins indicates a shift towards digital marketing and audience analytics, suggesting potential to offer marketing solutions, data analytics, and content management services to the company.

Market Size & Revenue With an estimated revenue between 1 million and 10 million and a modest-sized team, The Gazette targets local or regional markets that are open to innovative advertising formats and digital transformation efforts, ideal for local advertising solutions.

Regional Focus Covering the Holderness area and East Coast of Yorkshire, there are opportunities to provide localized advertising, sponsorship packages, and community-focused campaigns tailored to the company’s geographically concentrated readership.

Growth Potential The company's centennial celebration highlights stability and a longstanding presence in the region, making it a promising partner for long-term advertising contracts or content collaboration, particularly as it seeks to modernize and expand its community engagement efforts.