Sustainability partners Opportunity to offer sponsored content, partnerships, or collaborative reporting with the Sustainability Institute and Wisconsin Watch, leveraging Journal Sentinel's reach to attract advertisers and community organizations focused on environmental initiatives.

Digital monetization Leverage JSOnline.com and the Journal Sentinel brand to propose enhanced digital advertising packages, programmatic media buys, and targeted ad tech solutions using current tech stack (Amazon Advertising, Google Ads, CloudFront, Cloudflare) to improve reach and performance for advertisers.

Local expansion Target advertisers in and around Green Bay and La Crosse through cross-market sponsorships, sponsored newsletters, and regional content collaborations tied to the regional GM/manager appointments and new editorial leadership.

Pro reporting growth Position premium investigative, data-driven storytelling and client-branded deep-dive reports as a paid offering for local businesses and public sector clients seeking accountability coverage and sector-specific insights.

SMB engagement Offer bundled digital marketing solutions for small to mid-market advertisers, including ad tracking, conversion measurement, and local SEO packages, aligning with the newspaper’s broad local readership and the existing tech stack.