Insights

Digital Transformation Opportunities With recent hires of a Chief Information Officer and a Head of E-commerce, The Cheesecake Shop is actively investing in digital capabilities and online growth strategies. This presents opportunities to offer tailored technology solutions such as e-commerce platforms, digital marketing tools, and customer engagement systems to enhance their online presence and sales channels.

Brand Refresh Expansion The ongoing store modernisation initiative offers a chance to provide branding, store interior design, and customer experience solutions that align with their new modern look. Supporting this retail transformation could help the company attract new customers and improve store performance.

New Store Openings Recent openings, including the latest location in Armstrong Creek, suggest growth plans and franchise expansion opportunities. Business development efforts could focus on providing franchise support services, supply chain enhancements, or localized marketing tailored to new markets.

Partner and Community Engagement Partnership with charitable organizations like Flinders Foundation indicates a focus on community engagement and corporate social responsibility. This opens sales opportunities for sponsorship, cause marketing, and CSR-related promotional packages that can boost brand reputation and customer loyalty.

Innovative Product Development The launch of new product ranges such as special celebration cakes and impulse treats demonstrates a focus on product innovation. Companies specializing in food product development, packaging, or new ingredient sourcing can offer complementary solutions to support their innovation pipeline and enhance product quality.

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The Cheesecake Shop Tech Stack

The Cheesecake Shop uses 8 technology products and services including Sizmek, AdRoll, Apple iCloud Mail, and more. Explore The Cheesecake Shop's tech stack below.

Sizmek
Advertising
AdRoll
Advertising
Apple iCloud Mail
Email
Microsoft 365
Email
Matter.js
Javascript Libraries
jQuery
Javascript Libraries
Moment.js
Javascript Libraries
CivicTheme
UI Frameworks

Media & News

The Cheesecake Shop's Email Address Formats

The Cheesecake Shop uses at least 1 format(s):

The Cheesecake Shop Email Formats	Example	Percentage
FirstL@cheesecake.com.au	JohnD@cheesecake.com.au	49%
First.Last@cheesecake.com.au	John.Doe@cheesecake.com.au	1%
FirstL@cheesecake.com.au	JohnD@cheesecake.com.au	49%
First.Last@cheesecake.com.au	John.Doe@cheesecake.com.au	1%

Frequently Asked Questions

Where is The Cheesecake Shop's headquarters located?

The Cheesecake Shop's main headquarters is located at 2 Lisbon Street, PO Box 202 Villawood, NSW 2163, AU. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is The Cheesecake Shop's official website and social media links?

The Cheesecake Shop's official website is cheesecake.com.au and has social profiles on LinkedIn.

What is The Cheesecake Shop's NAICS code?

The Cheesecake Shop's NAICS code is 311 - Food Manufacturing.

How many employees does The Cheesecake Shop have currently?

As of October 2025, The Cheesecake Shop has approximately 397 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Ceo & Head Cake Decorator: S. B.Chief Information Officer: B. D.Chief Marketing Officer: R. B.. Explore The Cheesecake Shop's employee directory with LeadIQ.

What industry does The Cheesecake Shop belong to?

The Cheesecake Shop operates in the Food and Beverage Manufacturing industry.

What technology does The Cheesecake Shop use?

The Cheesecake Shop's tech stack includes SizmekAdRollApple iCloud MailMicrosoft 365Matter.jsjQueryMoment.jsCivicTheme.

What is The Cheesecake Shop's email format?

The Cheesecake Shop's email format typically follows the pattern of FirstL@cheesecake.com.au. Find more The Cheesecake Shop email formats with LeadIQ.

When was The Cheesecake Shop founded?

The Cheesecake Shop was founded in 1991.

The Cheesecake Shop

Q: What is The Cheesecake Shop's official website and social media links?

The Cheesecake Shop's official website is cheesecake.com.au. The Cheesecake Shop has social profiles on LinkedIn.

Q: How many employees does The Cheesecake Shop have currently?

The Cheesecake Shop has approximately 397 employees.

Q: What technology does The Cheesecake Shop use?

The Cheesecake Shop's tech stack includes C3.js, Radix UI, Open Graph, TikTok Pixel, PayPal.

Food and Beverage ManufacturingAustralia201-500 Employees

Australia and New Zealand's leading speciality cake and desert franchise system.  With just on 200 stores, most of which are franchised the company also operates an ingredients distribution business and related food manufacturing facilities.

The Cheesecake Shop brand is differentiated by its range of speciality cakes and deserts which are baked fresh at each store using standardised processes and recipes to ensure a consistent quality standard.  Recent innovations include the development of a range of 'Special Celebration' wedding cakes and the like as well as a range of smaller everyday treats designed for impulse purchase.

The company has recently announced a brand refresh initiative that will see stores progressively updated with a fresh and modern new look, over the next three years.