Custom Craft Focus Potential customers value bespoke stained glass work; approach with offerings for custom designs, installations, and on-site repairs to position as a one-stop studio for residential and small business projects.

Budget-Conscious Quality Highlight ability to compete on industry rates while delivering high-quality workmanship, appealing to budget-minded clients such as homeowners, small contractors, and local businesses near Burnet and Lake Buchanan.

Local Presence Leverage its Burnet County location and lakeside branding to target local property owners, marina operators, bed-and-breakfasts, and tourism-related venues seeking stained glass or restoration work.

Owner-led Expertise Promote David Yancey’s multi-disciplinary art background as a selling point for unique, handcrafted designs and reliable, artisanal craftsmanship that differentiates from larger studios.

Digital Accessibility Capitalize on online shopping capabilities (cart, AfterPay) and lead generation tools (Open Graph, Google Tag Manager) to attract remote customers and streamline payments for custom projects and repairs.