Niche Market Engagement The company serves a specialized industry of stained glass artists, studios, and caretakers, offering targeted opportunities for tailored marketing, industry-specific tools, and specialized product offerings.

Digital Presence Strategy With an active website leveraging WordPress and multiple analytics tools like Google Tag Manager and Facebook Pixel, there is potential to expand digital marketing efforts and enhance online engagement with industry stakeholders.

Community and Education Focus As a longstanding association with over 125 years of connectivity, there are opportunities to develop memberships, training, and certification programs that deepen member engagement and generate recurring revenue streams.

Growth Potential While current revenue is modest, the association’s broad network and focus on innovation present opportunities for new product lines, sponsorship partnerships, and industry events to increase financial growth.

Technology Adoption The use of advanced web technologies like PWAs and analytics indicates openness to adopting innovative solutions, which can be leveraged to improve member services, increase online sales, or develop virtual events and exhibitions.