Growth potential Target expansion into online and hybrid program delivery as demand for flexible higher education grows, leveraging TAMUSA’s existing 26 undergraduate and 13 graduate offerings and online/hyflex options to upsell continuing education, certificates, and targeted partnerships with industry.

Research & innovation Capitalize on the new Vice President for Research appointment and the campus’s rising research culture highlighted by the RISE Symposium and Honors events to position research collaborations, sponsored programs, and grant-funded initiatives as revenue sources with industry partners seeking applied research outcomes.

Military & veterans Leverage Military Friendly designations to tailor partnerships and services for military students and spouses, offering specialized programs, scholarships, and campus outreach with defense contracting firms or veteran-focused employers seeking educated, trained talent.

Brand elevation Align offerings with success signals from recent accolades (sportsmanship award, honors symposium leadership) to craft outreach that highlights student achievement and community impact, appealing to donors, corporate sponsors, and employer partners seeking a strong university collaboration image.

Technology enablement Utilize the current tech stack and digital presence to propose integrated solutions for student recruitment and engagement, including CRM/marketing automation, analytics for enrollment optimization, and online learning enhancements that resonate with prospective students and partner institutions.