Leadership & Growth Recent leadership change with a new CEO (Dan Chumbler) in February 2024 indicates a potential pivot or energy for expansion. Align outreach around strategic initiatives, product roadmaps, and channel partnerships that leverage leadership-driven growth.

Channel Expansion Notable partnership with The Woodsguys Inc. for mobile hunting needs suggests openness to ecosystem collaborations. Target additional retailers, distributors, and outfitter networks to broaden market reach and cross-sell saddles, climbing sticks, and related gear.

Market Position Industry leader in ultralight saddle hunting equipment with a clear niche. Position as a supplier of premium, innovative outdoor hunting solutions; emphasize product development, durability, and performance to win against broader hunting gear competitors.

Digital & Commerce Readiness Tech stack shows active e-commerce and analytics usage (WordPress, Klaviyo, Google Analytics, Shop Pay, Google Pay). Leverage data-driven campaigns, personalized email marketing, and streamlined checkout to optimize acquisition and repeat purchases.

Financial Profile Reported revenue between $1M-$10M with 11-50 employees. Potential for scalable sales through mid-market hunting retailers, subscription-based training or accessory bundles, and value-added services to accelerate growth while monitoring unit economics.