Board expansion Recent board addition of Corey Campbell signals a governance evolution and potential openness to partnerships with labor organizations and regional business networks, presenting an opportunity to tailor financial solutions and member engagement programs to union-affiliated members.

Labor partnerships Strategic tie to LIUNA Local 81 suggests a receptive audience among organized labor groups; explore payroll lending, member benefits, and financial wellness packages that align with union members’ needs.

Digital reach Strong emphasis on 24/7 mobile and online banking combined with CO-OP shared branch and ATM networks offers a scalable channel to upsell digital services, low-cost products, and remote customer acquisition in NW Indiana and nearby Illinois counties.

Financial wellness Partnership with GreenPath Financial Wellness highlights a focus on debt management and financial education; potential to expand advisory services, debt consolidation loans, and budget-friendly loan terms to improve member outcomes and loyalty.

Mid-market potential Revenue in the mid-range with a 51-200 employee base and community-focused, member-owned positioning suggests opportunities in small business banking, commercial lending, and cash management services for local SMEs.