Taking Shape Email Format

RetailVictoria, Australia201-500 Employees

Taking Shape is a retail fashion brand based in Northcote, Victoria, Australia, focused on plus-size women's apparel. Founded in 1985, it has expanded to cover a broad range of categories, including workwear, occasionwear, swim, activewear, sleepwear, shoes, and accessories, with sizes ranging from 12 to 24. The company emphasizes designs with prints and colors intended to flatter curvy figures, guided by designers who collectively bring more than 150 years of experience.

It operates over 160 locations across Australia and New Zealand, including Boutiques, Myer Concept Stores, and Clearance Outlets, and it also sells online at TakingShape.com. The brand seeks to serve women who want to celebrate their curves, providing inclusive sizing and personal styling experiences such as in-store events and pop-ups. In 2021, Taking Shape launched a Wardrobe Wellness campaign in the UK.

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