Market Positioning Target plus-size loyalists with expansion opportunities in Australia and New Zealand, leveraging Taking Shape’s established 12-24 size range and multi-brand approach to cross-sell across TS, Virtuelle, Special Editions, Corporate wear, PM, Black Tie, Swim, Active, Sleepwear, Shoes and Accessories.

Omnichannel Growth Capitalize on a strong retail footprint of 160 locations plus Myer Concept Stores and online presence to push personalized styling services and pop-up events, driving higher basket size through in-store experiences and digital enablement.

Partnership & Brand Leverage celebrity collaboration and campaigns like The Edit with Casey Donovan to amplify brand awareness in target segments, and explore co-branded capsule collections with relevant influencers to attract new customer cohorts.

Operational Leverage Highlight efficient multi-brand sourcing and design focus on plus-size fit reliability to reduce return rates, while offering wardrobe wellness campaigns and curated bundles to boost repeat purchases and loyalty.

Tech & Data Utilize existing tech stack (Salesforce Service Cloud, Cloudflare, Napier, Bootstrap) to enhance customer service, personalization, and order tracking, enabling targeted marketing campaigns and proactive post-purchase engagement to increase lifetime value.